Eel Drink Goes On Sale For Japan’s Hot Summer
Eel Drink Goes On Sale For Japan’s Hot Summer
It’s the hottest season of the year in Japan, and that means it’s eel season. So, bottom’s up!
A canned drink called “Unagi Nobori,” or “Surging Eel,” made by Japan Tobacco Inc., hit the nation’s stores this month just ahead of Japan’s annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
“It’s mainly for men who are exhausted by the summer’s heat,” Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.
Many Japanese believe eating eel boosts stamina in hot weather.